
ams OSRAM – People Power
“Digital tools are at their most powerful when they are used to support your employees.”
Ingo Hild,
Plant Operations Manager, ams OSRAM Schwabmünchen
People Power
At ams OSRAM Schwabmünchen, successful change management starts with empowering your people.
Thomas Edison would hardly recognize today’s lighting industry. “Lighting is changing dramatically, having moved from yesterday’s lightbulb to today’s LEDs and towards tomorrow’s smart lighting systems” says Ingo Hild, Plant Operations Manager at ams OSRAM, a global leader in intelligent sensors and emitters.
But, as they say, the more things change, the more they stay the same. According to Hild, while the technology and tools may change, the key to navigating change remains the same: successful change management starts with empowering your people. “The most powerful computers and most cutting-edge technology will be rendered useless if your people don’t know how to use it” he says.
In other words, the line between being a change leader and being disrupted by change is having the right team.
When Hild sees that line starting to widen, he makes moves to close it by getting the right talent. But for this he doesn’t go looking outside the company. Instead, he starts with his own people.
“I have a very intelligent, capable team and it is on me, as manager, to leverage this talent and develop it to meet our plant’s evolving needs” he explains.
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Flip Failure Into Opportunity
For instance, one thing Hild does to leverage his in-house talent is create an environment that helps employees learn new skills, even if that means sometimes making mistakes. “As children, we are taught that we learn from our mistakes, so why aren’t we encouraged to make mistakes in our professional lives” asks Hild?
To make sure his team stays curious, Hild works to facilitate a company culture that flips failure into opportunity. “When something goes wrong, we discuss it as a team and learn from each other” he says.
Hild also encourages his team to submit ideas for improvement. Each idea is fully evaluated by a dedicated management system, and employees are compensated and recognized for any idea that is ultimately implemented.
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Collaboration Over Control
Another important aspect of ams OSRAM Schwabmünchen’s culture is that it favors collaboration over control. “Today’s factory is a far cry from the days when the plant manager was an all-knowing – and all-controlling – god,” says Hild.
Instead, Hild makes it a point to implement strategies that facilitate collaboration between the shop floor and the top floor and to consider employee feedback when making decisions. For example, ams OSRAM Schwabmünchen kicks every year off with a team meeting where annual goals are clearly outlined. “When you communicate with your employees and they know where you’re going, they can independently figure out the best way to get you there – that’s the epitome of employee empowerment” explains Hild.
A regular feature on the ams OSRAM Schwabmünchen calendar are ‘skip-level-meetings’. These meetings further facilitate communication by ‘skipping’ the middle management and allowing employees to talk directly with Hild himself.
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“At the end of the day, digitalization is a puzzle that is put together piece- by-piece.”
says Ingo Hild.
Technology as the Cart, Not the Horse
While the focus of Hild’s change management may be on the company’s people, this doesn’t mean technology isn’t involved. It’s just that at ams OSRAM Schwabmünchen the technology is the cart, not the horse.
“Digital tools are at their most powerful when they are used to support your employees” says Hild.
Hild uses this mantra when vetting new technologies. Instead of going for the shiniest thing on the shelf, he looks for solutions that can enhance his employee’s performance or answer unmet operational needs.
“At the end of the day, digitalization is a puzzle that is put together piece- by-piece,” concludes Hild. “While I know what the end picture will look like, the challenge is to find the right pieces and fit them together in a way that creates this vision.”
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“Regardless of how digital a company becomes, you cannot remove the human factor.”
Kyle Tansill,
Digital Manufacturing Solutions Architect, Saint-Gobain Performance Plastics
Revolution 4.0
At Saint-Gobain, which designs, manufactures and distributes materials and services for the construction and industrial markets, the Industry 4.0 revolution is just as much about people as it is about digital.
2018. That was the year the revolution started. “There was a lot of hype but also a lot of confusion” recalls Kyle Tansill who, as an automation engineer, was on the frontlines of Saint-Gobain’s Industry 4.0 revolution.
According to Tansill, who today serves as Digital Manufacturing Solutions Architect at Saint-Gobain Life Sciences, the spark that lit the digitalization fire was a spur of acquisitions. “Facing a low level of standardization for our machinery, we turned our focus to automation and connectivity” he says.
It was also a matter of bringing the company from the Paper Age into the Digital Age. “We got to work using Google Maps on our smartphone, but once we are there, we switch the phone for pen and paper,” explains Tansill.
However, as Tansill is quick to point out, the solution to this problem wasn’t as easy as replacing the pen and paper with tech and apps. Change is never so simple. “We brought in all these sexy tools and then we realized that while everyone knew we should be doing something with them, nobody actually knew what that something was,” he adds.
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Bridge a Disconnect
To bridge this digital disconnect, the company took a couple of steps back. They started with skills, ensuring that its people had basic automation skills. They also upgraded their PLCs and invested in automation infrastructure.
As a result, today Saint-Gobain is in a position where most of its strategic machinery features updated PLCs and some form of connectivity. Most importantly, its sites are staffed with people who understand automation.
“Our teams didn’t know what an industrial network was just a few years back” remarks Tansill. “Since then, they’ve developed the necessary skills, which puts us in a really strong position going forward.”
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Digitize Your Head
While going forward does mean increasing automation, it does not mean replacing people. “Regardless of how digital a company becomes, you cannot replace the human factor,” says Tansill.
So, how does one preserve that essential people component in a sector notorious for having a high turnover?
Somewhat ironically, the answer is digitalization.
“Turnover means more than just having to train new people, it also means constantly losing your company’s knowledge base” explains Tansill.
To help plug this leak, Saint-Gobain is in the process of digitizing its know- how. One approach being implemented involves utilizing data to establish standardized operating procedures for its machinery. This ensures that the operational steps are embedded within the machine itself, rather than relying on an individual’s memory or personal knowledge.
The company also decided to bring in a ringer. “We employed a top-level senior software engineer who was an incredibly talented Python developer and all-around software genius,” says Tansill.
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“I don’t even like the term Industry 4.0, believing it gives the false perception that one comes in, does digital, and then is done.”
Achieving the Goal of Performance
While the developer was only with the company for less than two years, his impact remains. “Having this developer allowed our automation developers to learn how to develop properly and then implement a proper continuous integration lifecycle and support system” adds Tansill.
We’d All Love to See the Plan
Over the course of six years, Saint-Gobain went from Industry 3.0 to Industry 4.0. Yet its journey is far from over. In fact, Tansill doesn’t even like the term Industry 4.0, believing it gives the false perception that one comes in, does digital, and then is done – which clearly is not the case.
“Digital shouldn’t be seen as the end but the means to achieving the goal of improved performance” says Tansill. “Whatever domain you’re working in, you need to accept that even though your expertise might be digital, you are just as responsible as everyone else for the company’s performance.”
Yet while Saint-Gobain’s digital transformation may be an ongoing work- in-progress, they do have the benefit of hindsight – meaning they can offer some sage advice for those just starting off on their journey.
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Having a Clear Plan is Key
“Do not start this journey without a clear plan of where the business is going” warns Tansill.
As Tansill explains, without a plan, you risk deploying technology for technology’s sake. “But with a well thought out roadmap, you can match technology to objective, ensuring that every investment gets results, improves performance and, ultimately, advances the company towards where it wants to be” he concludes.
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